- issue advertising issue advertising ➔ advertising
* * *issue advertising UK US noun [U] (also advocacy advertising)► MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: »
Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.
Financial and business terms. 2012.
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advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
Advertising to children — is the act of marketing or advertising products or services to young people. In 2000, children under 13 years old, impacted the spending of over $600 billion in the United States alone. This has created a large incentive to advertise to children… … Wikipedia
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Advertising slogan — Ad campaign featuring Ganymede bringing Bud to the Gods, based on a drawing by F. Kirchbach. The original Anheuser Bush ad as it appeared in the February 1906 issue of Theatre Magazine. The slogan on the sign reads: Modern Version of Ganymede… … Wikipedia
issue — issueless, adj. issuer, n. /ish ooh/ or, esp. Brit., /is yooh/, n., v., issued, issuing. n. 1. the act of sending out or putting forth; promulgation; distribution: the issue of food and blankets to flood victims. 2. something that is printed or… … Universalium
issue life — / ɪʃu: laɪf/ noun the time between one issue of a publication and another ● The reason the magazine’s advertising rates are so expensive is because it has an issue life of three months … Marketing dictionary in english
Public service advertising — is the use of commercial advertising techniques for non commercial purposes (see also propaganda). Typical topics for public service advertising include public health/public safety issues, emergency preparedness instructions, natural resources… … Wikipedia
Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia