issue advertising

issue advertising issue advertising advertising

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issue advertising UK US noun [U] (also advocacy advertising)
MARKETING advertisements to persuade people to change their opinions or behaviour rather than to sell them something: »

Critics fear that issue advertising will shift the focus from problems voters want to discuss to those of concern to special interests.


Financial and business terms. 2012.

Look at other dictionaries:

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  • issue — issueless, adj. issuer, n. /ish ooh/ or, esp. Brit., /is yooh/, n., v., issued, issuing. n. 1. the act of sending out or putting forth; promulgation; distribution: the issue of food and blankets to flood victims. 2. something that is printed or… …   Universalium

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  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org …   Wikipedia

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